Bleak Co.

Naming & Branding

Identity project for a boutique fashion brand

Challenge

Bleak is an Italian boutique fashion brand concept with a focus on high quality, premium fabrics and simple clothing designs. Specifically targeted at attracting instagram fanatic millennials, the brand identity features custom typography and a muted but contrasting colour palette.

The name is inspired by the founder’s belief in the subtle beauty of the seemingly bleak misty mornings in the Italian countryside. Inspired by nature but distinctively modern, we worked to establish a unique fashion brand including the use of some motion graphics.