Carnaval

Branding & Packaging

Capturing the essence of carnival spirit for ‘Carnaval’

CARNIVAL RUM DRINK

Challenge

Luke and Mikki reached out to us to develop their new organic rum brand, Carnaval. They wanted a brand that stepped away from the ‘traditional’ rum packaging design. Instead they tasked us to create a product that breathed life into the category, stood out on shelves and captured the vibrancy and energy of the fiesta.

Both the brand identity and packaging feature bright colours and bold patterns inspired by the carnival scene. Social media content and marketing material was produced to aid with promotion of the launch campaign.