Creating brand synergy under a new ‘Dapper’ parent company.
Owners of ‘The Dapper Spaniel’ gastro pub, Karl & Kat approached our team with the ambition to establish a new parent company to house their pub, catering and street food businesses.
Interconnected identity systems were formed for Dapper Hospitality, Dapper Catering and Dapper Spaniel businesses whilst creating a more distinctive look for The Streatery.
Quality of service and outstanding food is central to Dapper Hospitality operations and we ensured that was evident with the new identity. Illustrations of natural ingredients are integrated into the design systems alongside variations on a professional blue-grey colour palette.