Nest

Branding & Naming

Branding development for a luxury rooftop bar

Challenge

Nest is a bar brand concept perched high in the sky. We developed the identity and collateral system, encapsulating the luxurious quality of service and cocktails on offer. They even have their own sparkling wine, fancy.

The name is derived from the ‘homely’ connotations surrounding the word ‘nest’ whilst considering the location of the bar. The icon logo is an abstraction of nests’ typical circular shape and a mixture of art deco and modern design styles have been used throughout the brand collateral.