PANGEA

Branding

Small plate service with global influence

Challenge

Pangea KTCHN offers an unrivalled small plates concept in Brighton, showcasing hand selected dishes from across the world. It was important to not overcomplicate the brand identity in order to let the food speak for itself.

An earthy colour palette was selected to reinforce the primal connotations within the brand name. The logotype combines tall and wide sans serif fonts, creating a clean and modern appearance.