PEER

Branding & Naming

Combining modern and vintage design for a new bar brand concept

Challenge

Combining modern and vintage design for a new bar brand concept. A meeting place for friends and strangers alike, a stage for innovative mixologists and an invitation to enjoy yourself in good company. Peer is a bar concept merging design styles to create a welcoming and unique identity, the first drink is on us.

When choosing the name, it was important to instill curiosity and emanate a friendly feel. We encourage guests to ‘peer’ inside and explore what’s on offer whilst also promoting the idea that time is better spent with friends or, your ‘peers’.